Digital Marketing Executive

Role Overview

• Drive personal brand content marketing activity for the leadership team across LinkedIn, Twitter & YouTube.
• Lead the end to end strategy including concepting, scripting, briefing and distribution.
• You’ll work closely with video editors, graphic designers, and channel stakeholders to create compelling content.
• Analyse performance metrics, apply data-driven improvements, and refine strategies for maximum reach and engagement.

Requirements

• Leading the strategy across all video content and the D2C Dairies podcast across youtube, podcast network and other relevant channels.
• Generating proven ideas, briefs and scripts backed by key market insights, research and data.
• You have a deep understanding on the key content marketing pillars to capture and hold the viewers attention.
• Working with the video editors on briefs, edits, trailers and clips.
• Working with the graphic designer to brief in scroll stopping, clickable thumbnails.
• A/B testing thumbnails on YouTube & via other strategies.
• Scheduling, Posting and Managing content on Youtube and the podcast network. Along with working with other channel stakeholders to distribute content.
• Analyse performance, pull insights, and strive to apply a data-driven approach to improvement over time. Refining strategy to ensure we are maximising reach and achieving key business objectives.
• Keep up to date with eCommerce and marketing best practices of today and tomorrow through training and research.
• Effectively communicate and collaborate via Slack, Google Meets.
• Embody our core culture pillars daily.

Benefits

• 28 days paid holiday including birthday leave, Christmas Eve and New Year’s Eve.
• Long-service holiday scheme: After 2 years’ service, you’ll receive 1 extra day of annual leave for every year of service.
• Flexible and hybrid working (2 days in office).
• Regular team socials.
• Company Private Health and life insurance scheme.
• Company pension scheme.
• Work abroad for 1 month a year.