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Senior Team Lead CRM Manager β Pathway to Head of CRM
bedrop π
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Senior Team Lead CRM Manager β Pathway to Head of CRM
Mannheim, Baden-Wurttemberg, Germany
Full Time
2 weeks ago
No Sponsorship
Apply Now
Key skills
CRM
Leadership
Mentoring
Team Leadership
Collaboration
Sales
About this role
Role Overview
Responsibility for the CRM & lifecycle marketing strategy, including roadmap development
Management of central performance KPIs (revenue, retention, LTV, CAC optimization)
Development and implementation of data-driven customer journeys and lifecycle campaigns
Building and optimizing scalable CRM architecture (tools, data, automation)
Implementation of testing & experimentation frameworks for continuous optimization
Close collaboration with Marketing, Product and Tech stakeholders
Loyalty program (Honeybee Club)
Subscription models
Functional responsibility for CRM initiatives and, prospectively, team leadership
Mentoring of junior and mid-level profiles
Shaping team setup, processes and CRM capabilities across the company
Requirements
Minimum 3β5 years of experience in CRM / email marketing
Experience with Klaviyo
Practical experience with a CRM/email marketing tool
Strong copywriting skills (sales-oriented & educational)
Confident handling of data and KPIs
Experience with tools such as Canva, Slack and Notion
Fluent German and good English skills
Benefits
A long-term perspective in a fast-growing health/food scale-up
Collegial collaboration in a positive working atmosphere
Flat hierarchies
Fair compensation
Company pension scheme
Varied and interesting responsibilities
Scale-up vibe: work closely with a dynamic and highly motivated team
Opportunities to participate in cross-functional company development
Employee events (where possible)
Networking at various events and appointments, including events with Judith Williams
Apply Now
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Senior Team Lead CRM Manager β Pathway to Head of CRM at bedrop π | JobVerse