Senior Team Lead CRM Manager – Pathway to Head of CRM

Role Overview

• Responsibility for the CRM & lifecycle marketing strategy, including roadmap development
• Management of central performance KPIs (revenue, retention, LTV, CAC optimization)
• Development and implementation of data-driven customer journeys and lifecycle campaigns
• Building and optimizing scalable CRM architecture (tools, data, automation)
• Implementation of testing & experimentation frameworks for continuous optimization
• Close collaboration with Marketing, Product and Tech stakeholders
• Loyalty program (Honeybee Club)
• Subscription models
• Functional responsibility for CRM initiatives and, prospectively, team leadership
• Mentoring of junior and mid-level profiles
• Shaping team setup, processes and CRM capabilities across the company

Requirements

• Minimum 3–5 years of experience in CRM / email marketing
• Experience with Klaviyo
• Practical experience with a CRM/email marketing tool
• Strong copywriting skills (sales-oriented & educational)
• Confident handling of data and KPIs
• Experience with tools such as Canva, Slack and Notion
• Fluent German and good English skills

Benefits

• A long-term perspective in a fast-growing health/food scale-up
• Collegial collaboration in a positive working atmosphere
• Flat hierarchies
• Fair compensation
• Company pension scheme
• Varied and interesting responsibilities
• Scale-up vibe: work closely with a dynamic and highly motivated team
• Opportunities to participate in cross-functional company development
• Employee events (where possible)
• Networking at various events and appointments, including events with Judith Williams