Consultant, Digital Marketing

Role Overview

• Understand business objectives and recommend campaign, automation, and AI‑enabled tactical approaches across digital channels
• Work with all stakeholders to execute campaign work to support business objectives
• Design, build, and optimize automated email campaigns and complex customer journeys within Salesforce Marketing Cloud and/or Account Engagement (Pardot), utilizing segmentation, behavioral triggers, personalization, and A/B, multivariate testing
• Leverage marketing automation capabilities to support lead scoring, lead nurturing, and lifecycle progression in alignment with sales and business goals
• Support the use of AI‑driven tools and capabilities (e.g., predictive insights, generative content, send‑time optimization, audience recommendations) to improve campaign performance and operational efficiency
• Update and manage content, including page layouts and components, within enterprise-level Content Management Systems, like Adobe Experience Manager
• Analyze campaign and automation performance using analytics and exploring how AI can be used for assisted insights; provide regular reporting and data‑driven, actionable recommendations for optimization
• Manage day‑to‑day vendor and agency relationships supporting digital marketing execution, automation, and AI‑enabled tactics such as paid media, AI search, AEO/SEO, social, programmatic, and display advertising
• Proactively collaborate with Site Operations and Analytics teams to ensure digital experiences and automated journeys adhere to best practices for AEO/SEO, accessibility, mobile responsiveness, data quality, and privacy compliance
• Produce various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement

Requirements

• Bachelor’s degree in related field, or equivalent work experience, preferred.
• 3+ years’ experience in related field, preferred.
• 2
• 5 years of hands-on digital marketing experience preferred, either in-house or at an agency/consultancy, with a strong focus on technical execution and optimization.
• Proven experience executing and optimizing email communications and customer journeys through enterprise marketing automation platforms is required.
• Analytically driven, with the ability to interpret complex data sets, understand and report on digital marketing metrics across all channels, and translate insights into technical and strategic recommendations.
• Experience supporting answer engine optimization, search engine marketing and social marketing campaigns is preferred.
• Solid project management skills, including the use of digital project management tools, and inter-departmental coordination skills.
• Strong verbal and communications skills.
• Highly motivated with ability to adapt to change.
• Technical skills and platforms Required: Proficiency with Salesforce Marketing Cloud (SFMC) and/or Account Engagement (Pardot), including Journey Builder, Email Studio, Automation Studio, and segmentation capabilities.
• Experience with Salesforce Sales Cloud for lead management and reporting integration.
• Proficiency in HTML/CSS for email and web content editing/troubleshooting.
• Experience with an enterprise-level Content Management System (CMS) for website updates and content deployment.
• Preferred: Familiarity with AEO/SEO tools (e.g., Conductor) for keyword research and technical SEO analysis.
• Demonstrated experience with Adobe Analytics for data extraction, analysis, and dashboard creation.
• Knowledge of A/B testing and conversion rate optimization (CRO) tools and methodologies.
• Understanding of data privacy regulations (e.g., GDPR, CCPA) and their impact on digital marketing.

Tech Stack

• AEM
• Cloud

Benefits

• Medical, dental and vision coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• Access to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short
• and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs