Event Marketing Manager – HR Solutions

Role Overview

• Develop and manage the annual HR Solutions event strategy and portfolio
• Evaluate event investments based on pipeline goals, account priorities, revenue potential, market visibility, and business impact
• Recommend and prioritize conferences, sponsorships, executive events, customer engagements, and regional activations
• Align event initiatives with integrated marketing campaigns and go-to-market priorities
• Lead strategy and execution for executive dinners, VIP experiences, sporting events, regional activations, and customer events
• Design high-quality attendee experiences that strengthen relationships and accelerate pipeline opportunities
• Partner with Sales on target account strategy, attendee engagement, and post-event follow-up
• Ensure consistent white-glove execution standards across all programs
• Own and scale Mitratech’s virtual roundtable program for HR leaders
• Establish repeatable frameworks and operational processes for virtual events
• Collaborate with Demand Generation and Product Marketing on topics, audiences, and event strategy
• Manage end-to-end event execution, including logistics, vendors, sponsorships, onsite coordination, and event materials
• Build and maintain scalable playbooks, templates, timelines, and execution frameworks
• Oversee vendor relationships and event budgets
• Partner with Sales and Demand Generation teams to align events with pipeline priorities and revenue goals
• Support attendee targeting, pre-event engagement, and post-event follow-up
• Track event performance metrics including attendance, meetings generated, pipeline influence, engagement, and ROI
• Provide recommendations to improve event effectiveness, scalability, and attendee experience

Requirements

• 5–8+ years of experience in B2B event marketing, field marketing, experiential marketing, or demand generation
• Proven success managing strategic event programs end-to-end
• Strong understanding of pipeline-driven event strategy and account-based marketing
• Experience partnering with Sales leaders and executive stakeholders
• Excellent project management, organizational, and operational planning skills
• Ability to manage multiple high-priority initiatives simultaneously
• Strong communication, collaboration, and stakeholder management skills
• Experience managing vendors, sponsorships, and event budgets
• Familiarity with Salesforce, HubSpot, Goldcast, and event management platforms preferred

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development