Email Campaign Manager

Role Overview

• Lead the execution of consolidated and ad-hoc email campaigns from concept through launch.
• Partner with Strategy and Creative teams to align business objectives, creative direction, and campaign goals.
• Manage creative-to-data mapping and ensure all required assets are delivered to the email development team.
• Conduct email preview and quality assurance reviews, gather stakeholder feedback, and communicate revisions clearly to the development team.
• Review audit outputs, collect required approvals, and manage workflow processes to ensure campaign readiness and compliance.
• Ensure campaigns adhere to industry best practices while meeting timelines and key milestones.
• Serve as a subject matter expert on email best practices, campaign execution, and performance optimization.
• Analyze campaign results and recommend optimizations to improve future performance.
• Build strong relationships with internal stakeholders and external partners.

Requirements

• Bachelor’s degree or equivalent work experience.
• Five or more years of experience in digital marketing or a related field.
• Strong project and channel management skills, with exceptional attention to detail and the ability to thrive in a fast-paced environment.
• Deep understanding of email marketing fundamentals, including audience targeting, messaging, creative execution, subject lines, testing, CAN-SPAM compliance, deliverability, and performance measurement.
• Hands-on experience working with dynamic, data-driven email templates.
• Proficiency in Microsoft Office applications.
• Strong attention to detail and excellent organizational, verbal, and written communication skills.
• Basic to intermediate HTML knowledge.
• Experience in financial services or a related industry.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law