Support the building and executing of Paid Search/Shopping campaigns aligned to client objectives, audience, inventory, and ecommerce or lead gen realities; surface trade‑offs and options.
Communicate performance and recommendations clearly to internal partners and clients; contribute to QBRs with actionable next steps.
Use platform capabilities (Google/Microsoft Ads, SA360/Skai), feed tools, and responsible automation (e.g., value‑based bidding, Performance Max) to improve efficiency and outcomes.
Apply Bliss Point insights (e.g., Always‑On Incrementality, Forecasting, Creative Insights) to inform optimizations; flag data quality issues and provide structured feedback to product teams.
Monitor performance daily/weekly; analyze trends; design basic A/B tests with success criteria; forecast expected impact where feasible.
Maintain data integrity (tagging, feeds, tracking); partner with Analytics to validate reads and address anomalies.
Demonstrate deep Paid Search/Shopping craft with growing awareness of adjacent channels; connect measurement to growth; document playbooks and “how‑to” guides for repeatability.
Take initiative to eliminate spend and process waste; prioritize work against Rocks; follow through to impact and share learnings.

4–5 years executing Paid Search/Shopping with end‑to‑end ownership of builds, launches, pacing, and optimization; monthly budgets $75K+.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights, Adalysis/Adthena/SpyFu).
Analytics: GA/GA4, advanced Excel/Sheets; ability to build clear performance narratives and basic forecasts; design/run A/B tests.
Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.
Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100%
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Senior Paid Search Specialist

Key skills