Paid Search Strategist

Role Overview

• You’ll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions.
• You plan, book, and optimize paid search campaigns (i.e. Google AdWords, YouTube, Bing Ads, Amazon, etc) for 5-8 clients, utilizing available search planning tools to develop search plans.
• You strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc.
• You advise on paid search strategies, rationales, and plans to meet client goals.
• You keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
• You manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• You scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
• You act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• You enthusiastically present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
• You complete a monthly forecast for respective channels based on budget and/or revenue goals.
• You collaborate with the other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
• You consistently identify cross-channel strategies / collaborations with clients to improve performance.
• You effectively communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

Requirements

• Experience: You have 2-5 years of successful hands-on paid search or SEM experience, ideally in an agency environment. You know the ins and outs of making things run smoothly and have applied successful tactics in a previous role.
• Education: Ideally, you have a bachelor's degree in marketing, science, or in a related field.
• Analytical Mindset: You're an analytical thinker. You have experience turning complex data into digestible reports, seeing the big picture, and breaking it down into an actionable plan that gets results.
• Communication: Your communication skills are top-notch and you can communicate with senior stakeholders effectively and efficiently.
• Time Management: You're a master of time management. You know how to juggle multiple tasks effectively.
• Industry Passion: The e-commerce, advertising, and agency space excite you. You're genuinely interested in these fields and eager to make an impact within them.
• Creative Problem Solver: When challenges arise, you're ready to jump in and troubleshoot with creative solutions. You enjoy tackling problems head-on and finding innovative ways to overcome them.
• Continuous Learner: You have a genuine passion for learning. You stay updated with the latest trends in digital advertising and marketing, always expanding your knowledge base.
• Remote Work Environment: You understand the importance of a clean and quiet work environment suitable for video conferencing. You respect digital etiquette and ensure smooth virtual collaboration.

Benefits

• Competitive salary. We offer a market-rate salary ranging from $70,000.00
• $80,000.00 per year, based on experience.
• Quarterly bonuses. Enjoy quarterly bonuses tied to company revenue.
• USA remote flexibility. Choose your ideal workspace, whether it’s your home office or a coffee shop.
• Time off made easy. Take advantage of our unlimited PTO policy.
• Comprehensive healthcare. We offer exceptional health, dental, and vision insurance, fully covered for employees by QRY. We also offer a $100 monthly budget for your wellbeing, i.e. gym memberships, coworking day pass, etc.
• Secure your future. Participate in our 401k program with a company match.
• Growth and development. Nurture your learning and development with our investment to L&D, growth opportunities, and tools such as our Learning & Development Philosophy + Policy, role matrices, and skill assessments.
• Latest tech. Team members are provided with the latest Macbook Pro and a one-time $500 stipend to set up their at-home workspace.
• Celebrate and connect. Join us for annual team retreats (we’ve been to Austin, Tennessee, and Utah to name a few), weekly Coffee Chats, and monthly Happy Hours to foster our vibrant culture.