Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities
Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry
Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics
Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives
Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements
Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives
Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment

Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients
Strong understanding of go-to-market strategies and marketing principles
Excellent analytical skills with the ability to interpret data and market trends
Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables
Leadership and professionalism, with the ability to influence and partner with employees at all levels
Demonstrated ability to manage multiple projects simultaneously and meet deadlines
Proficiency in marketing automation tools and CRM systems

health, dental, mental health, vision, short
and long-term disability, life and AD&D insurance coverage
adoption/surrogacy and wellness benefits
employee/family assistance plans
retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
financial education and counseling resources
generous paid time off program includes holidays, vacation, personal, and sick days
full range of statutory leaves of absence

Manager, Strategic Marketing – Insurance

Key skills