Key skills
Sales
About this role
Role Overview
- Own the end-to-end execution of truly local education marketing campaigns
- Develop insight-led campaign briefs that drive activation and support long-term usage
- Coordinate assets across internal teams and agency partners
- Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces
- Localise global messages into culturally relevant education narratives
- Track and analyse performance metrics
- Identify optimisation opportunities and continuously iterate campaigns
- Collaborate cross-functionally with Education Sales, Community, Product Marketing, and broader Marketing teams
Requirements
- Deep experience in the Indonesian education market, especially K–12
- Understand how teachers and students use digital tools in real classroom settings
- Design campaigns that align with school calendars, assessment cycles, and institutional realities
- Run end-to-end campaigns targeting teachers and/or students
- Confidently move from insight to brief, coordination to launch, and reporting to iteration
- Localise global ideas into culturally relevant stories for Indonesian education audiences
- Understand tone, channel behaviour, and what motivates teachers versus students
- Activate and engage education communities across multiple channels
- Be data-driven and impact-focused
- Highly organised and operationally disciplined
- Strong growth mindset and sense of ownership
- Collaborate effectively with cross-functional partners
Benefits
- Equity packages
- we want our success to be yours too
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally