About this role

Conduct research and contribute to the development of content marketing strategies
Perform ongoing keyword research, including discovery and expansion of keyword opportunities
Optimize copy and landing pages for SEO
Research and implement content recommendations for organic SEO success
Create/re-purpose high-quality, valuable content to attract, inform, and engage an audience
Write and edit blog posts, case studies, whitepapers, one-pagers, landing pages, and emails
Ensure search engine optimization of content
Work with visual design team to ensure that the content creation aligns with visual elements
Promote and curate content on social media
Manage and utilize core marketing technologies and platforms

Highly motivated and disciplined self-starter with excellent oral and written communication skills
Proven background in content marketing or copywriting
BS/BA in Marketing, Advertising, Journalism, PR, or Communications
Track record of creating content of different formats
Experience working with other marketers in a team environment
Familiarity with SEO practices
Knowledge of SEM as it relates to PPC campaigns
Process-oriented
Proficiency in Google AdWords strategy and administration is desirable but not required

Content Marketing Specialist

Key skills