Manage the Consumer Scorecard: Define and evolve our core KPIs (NPS, User ratings, Brand preference, CSAT, MAU, Consumer base metrics, Operational metrics etc.) to ensure a trusted, single source of truth for our performance across the full consumer journey and lifecycle.
Conduct cohort and retention analysis to identify the key drivers of consumer satisfaction and long-term loyalty.
Dive deep into user behavior across web, app, communications and customer service channels.
Synthesize quantitative and qualitative data into concise, actionable insights.
Partner with data and tech teams to ensure our data collection is high-quality, scalable, and reliable.
Enable data-driven decision-making through forecasting, trend analysis, and the development of automated dashboards in Tableau, Steep or similar tools.
Act as the consumer analytics partner for teams across Instabee, helping them move past the 'what' to understand the 'why' behind consumer behavior.
Design, run, and evaluate A/B tests—taking ownership from the initial hypothesis to the final conclusion and recommended next steps.

4-5+ years of experience in consumer analytics, digital analytics or a related field
ideally within a fast-paced service or e-commerce environment.
Strong business acumen and a natural drive to understand the 'why' behind the numbers.
Strong analytical and numerical skills with a business-oriented mindset.
Ability to translate complex analysis into sharp, actionable narratives for diverse stakeholders.
Team player who enjoys working across Product, Tech, and Business teams to develop insights and build solutions together.
Bachelor’s or Master’s degree in Engineering, IT, Statistics, Business, or other relevant field.
Proven ability to synthesize various internal and external consumer data into holistic consumer analytics and insights.
Experience with tools such as Amplitude, GA4, or similar behavioral tracking platforms.
Proficiency in SQL and Python or similar, and experience working with large datasets.
Ability to build and maintain clear dashboards and funnels that give our teams an ongoing view of consumer health (e.g., using Tableau, Power BI, or Steep).

Sky-High Office: Modern and newly renovated with a 360-degree view around Stockholm.
Puppy Friendly: Bring your dog to work
we've got a whole floor for our furry friends!
Fun & Games: Ping pong, Shuffleboard, Foosball, and even a Karaoke Room for your leisure time.
Parental Pay for Six Months: Step away from work and provide the best care and love to your little one.
A Day Off on Your Birthday: We love to celebrate, so enjoy your birthday to the fullest with a day off each year!
Hybrid setup and flexible working hours

Consumer Analyst

Key skills