Global Performance Marketing Manager

Role Overview

• Own and scale user acquisition across key paid channels, with primary focus on paid social and supporting ownership of affiliate networks and mobile partners.
• Lead paid social strategy and execution across Meta, TikTok, Snapchat, and other relevant social channels — with full accountability for new MAU growth, efficiency, and performance.
• Go deep on platform tactics: understand how Meta's algorithm, auction dynamics, audience signals, and ad formats interact; know how TikTok creative and targeting differ from Meta; and stay ahead of emerging formats, placements, and optimisation levers across every platform you manage.
• Own paid social creative strategy end-to-end: identify winning angles, define hooks, shape scripts and storyboards, guide UGC briefs, review edits, and decide which concepts to test, iterate, or scale.
• Act as the in-house paid social creative lead — with deep understanding of thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisations, and clear calls to action.
• Build and own creative testing frameworks across audiences, hooks, formats, messaging, localisation, creators, and channels — with structured hypotheses, test designs, clear learning documentation, and fast iteration cycles.
• Partner closely with UGC creators, agencies, and internal teams to turn customer insights, corridor needs, product benefits, and competitor signals into acquisition assets that win attention and convert.
• Support affiliate network and mobile partner strategy: source new partners, assess traffic quality, negotiate commercial models, launch tests, monitor performance, and scale partners that deliver high-quality new MAU.
• Build and manage relationships with affiliate networks, mobile ad networks, app partners, publishers, comparison sites, influencer affiliates, and performance partners — ensuring traffic quality, compliance, and commercial discipline.
• Identify, test, and scale new acquisition opportunities across paid social, affiliate channels, mobile partners, influencer/creator-led performance, and emerging platforms.
• Monitor and optimise key performance metrics including new MAU, CPA, CAC, activation rate, LTV, CTR, CVR, ROAS, retention, payback, partner-level ROI, and traffic quality.
• Analyse performance data to identify clear optimisation actions, partner opportunities, channel opportunities, and budget trade-offs.
• Own budget planning, pacing, forecasting, and performance reporting for core paid social and affiliate channels.
• Work closely with Analytics, Product, CRM, Brand, Compliance, and Regional teams to improve tracking, attribution, onboarding, activation, and full-funnel performance.
• Support corridor-level growth by adapting paid social and affiliate strategies to local market dynamics, customer behaviour, partner availability, and regional opportunities.
• Provide clear, actionable updates to leadership on paid social performance, affiliate partner results, traffic quality, learnings, risks, and growth opportunities.

Requirements

• 5–7+ years of experience in performance marketing, user acquisition, or growth marketing, ideally in a mobile-first consumer business.
• A true paid social expert: deep, hands-on experience scaling Meta and/or TikTok campaigns, including creative testing, account structure, bidding, audience architecture, placements, and optimisation.
• Real platform knowledge — you know the nuances of how each social platform works, what creative and targeting tactics win on each, and how to adapt strategy as platforms evolve.
• Proven experience growing new users, active users, or MAU through measurable paid social acquisition.
• Strong paid social creative strategy experience: the ability to craft briefs, hooks, scripts, storyboards, UGC concepts, editing feedback, and rigorous testing plans.
• Deep understanding of what makes paid social creative work — thumb-stopping hooks, native short-form video, problem/solution storytelling, social proof, offer messaging, localisation, and clear calls to action.
• Comfortable reviewing creative performance, making clear decisions on what to kill, iterate, re-brief, localise, or scale.
• Some experience with affiliate networks, mobile partners, publisher relationships, commercial models, or performance-based partnerships — enough to own this channel with support.
• Solid understanding of mobile app funnels, onboarding, activation, attribution, and conversion optimisation.
• Experience with attribution and analytics tools such as AppsFlyer, Adjust, Firebase, GA4, or similar.
• Strong analytical skills, with confidence using Excel or Google Sheets; SQL or BI tool experience is a plus.
• Ability to operate both strategically and tactically in a fast-paced, global environment — you set direction and you do the work.
• A genuine ownership mentality: you treat the channel's performance as your own, you push for more, and you don't wait to be told what to optimise.
• Comfortable working cross-functionally with Product, Analytics, CRM, Brand, Compliance, and Regional teams.
• Clear communicator who can turn data, creative results, and campaign insights into practical decisions.

Tech Stack

• Firebase
• SQL
• Go

Benefits

• Competitive salary
• Flexible work hours
• Professional development opportunities
• Remote work options