Performance Marketing Manager

Role Overview

• Planning, setup and management of Meta campaigns (targeting, bidding, budget)
• Continuous optimization of campaigns based on KPIs (e.g., ROAS, CPA, CPL)
• Analysis of performance data and derivation of actionable recommendations
• A/B testing & scaling strategies to measure and improve creatives
• Briefing creatives & collaborating with design and content teams
• Reporting & presenting insights and results to stakeholders
• Contributing to tracking setup (Pixel, CAPI, GA4) and ensuring data quality

Requirements

• Initial practical experience in performance marketing or paid social ads, ideally with Meta Ads
• Strong numerical skills and analytical thinking
• Enjoy working in a data-driven environment and focusing on optimization
• Strong communication skills and ability to work in a team
• Good spoken and written German and English
• Nice-to-have: experience with tracking tools (e.g., GA4, Meta Business Manager)
• Knowledge of funnel concepts, attribution, or segmentation
• Interest in further developing paid social skills

Benefits

• You will have real influence on growth because creative is a central performance lever for us
• You will work closely with marketing and e-commerce — fast, test-oriented, and with short decision paths
• A long-term perspective in a fast-growing functional beauty, health/food scale-up
• Company pension scheme
• Fair compensation
• A challenging, varied, and interesting role
• Scale-up environment: work with a dynamic and highly motivated team
• Opportunities to participate in cross-functional company development
• Employee events
• Networking at various events and appearances, including with Judith Williams