You will be the strategic owner and primary driver of demand generation across Martell Media and Pink Skirt Project.
Your mandate is to turn attention into qualified pipeline and revenue, combining strategic clarity with hands-on execution.
Own and scale paid acquisition across Meta, Google, LinkedIn, and emerging channels.
Plan, launch, and optimize campaigns with full ownership of budget, targeting, creative testing, and performance.
Drive consistent, predictable MQL production with clear targets tied to pipeline and revenue.
Track and improve core metrics including CPL, CTR, CVR, MQL-to-opportunity, and revenue contribution.
Build repeatable acquisition systems that compound performance over time.
Ensure every initiative must be integrated, revenue-aligned, and built to convert.

A senior performance marketer with end-to-end ownership of paid acquisition, funnels, and revenue-driving systems.
Hands-on experience running and scaling paid campaigns across Meta, Google, LinkedIn, and similar platforms.
Strong funnel and analytics capability with command of CPL, CTR, CVR, MQL quality, and attribution.
Proven ability to build and optimize high-converting funnels and iterate quickly based on data.
Experience working closely with sales teams to refine messaging and improve conversion.
Player-coach mindset, able to build systems while personally executing at a high level.
High-judgment operator who moves fast, tests aggressively, and scales what works.
Obsessed with turning attention into MQLs, and MQLs into revenue.

Performance Marketing Manager

Key skills