Lead and further develop a small interdisciplinary team of performance managers and analysts
Manage the external agency
Focus on growth and optimization of new and existing customers and on the most important KPIs (revenue, AOV, CAC, CLV, etc.)
Develop and implement the performance marketing strategy (Search Engine Advertising
SEA, Paid Social, Display, Affiliate, Programmatic, etc.)
Continuously optimize the customer journey with a focus on conversion, retention and Customer Lifetime Value
Build and scale growth strategies including testing frameworks (A/B tests, funnel optimization, marketing automation)
Data-driven analysis of campaign performance, budget allocation and forecasts
Close collaboration with Brand, CRM, Finance, Executive Management and the Board on a holistic growth strategy
Reporting line to the CEO

Several years of experience in performance marketing/growth – ideally in a scaling digital environment (e-commerce, D2C, SaaS or similar)
Proven track record in improving key KPIs within a D2C Performance & Growth context
Deep understanding of paid media, tracking & attribution, funnel KPIs and marketing tech stacks
Highly analytical, data-driven and equipped with a hands-on mindset
Entrepreneurial thinking with a focus on impact and ROI
Fluent in German and English

A fast-growing, profitable company with a real purpose: pet health
Bring your dog to work!
Modern office environment in Berlin + the option to work remotely for a balanced work-life
Employee discount on all BARFER’S products
30 days vacation per year. And best of all — your birthday is of course a day off!
Treat yourself with our BARFER’S card worth €50 per month to spend as you like
Attractive salary package including benefits and discounts on the Deutschlandticket, JobRad (company bike) and much more

Head of Performance & Growth – all genders

Key skills