Lead the overall growth strategy and long-term positioning of the event brand
Define audience segments, market priorities, and commercial direction
Develop and own the brand growth roadmap across international markets and event formats
Identify and assess new markets, regions, verticals and expansion opportunities
Monitor competitor activity, industry trends, and audience behaviour to ensure the brand remains commercially relevant and differentiated
Drive innovation across event formats, networking experiences, awards, digital products, and community initiatives
Translate market insights, customer feedback, and performance data into actionable product and growth initiatives
Shape sponsor propositions, commercial frameworks, and monetisation opportunities
Build and manage strategic partnerships that strengthen brand positioning, audience value and revenue growth
Work closely with Sales teams to support strategic commercial opportunities and partnership growth
Provide strategic input to Marketing on audience priorities, market positioning and value proposition, while Marketing owns messaging, creative execution, campaigns and channel delivery.
Ensure strong cross-functional alignment between Sales, Marketing, Content, Operations, Customer Success, Finance and Data teams
Act as the central point of coordination for brand direction, product evolution, and commercial priorities
Align teams around a shared vision, growth strategy, and event objectives across all editions and markets.
Contribute to revenue planning, forecasting and long-term commercial strategy
Lead post-event reviews and identify opportunities for continuous improvement and growth
Take initiative and contribute beyond immediate responsibilities when needed.
Requirements
Bachelor’s degree in Business, Marketing, Communications, Event Management, or a related field.
Master’s degree or MBA is considered an advantage.
Minimum 8–10 years of relevant experience in fintech, financial services, events, media, or commercial growth roles.
Required Skills:
Strong knowledge of the retail trading, brokerage, fintech, and financial services ecosystem.
Deep understanding of key market participants, including brokers, liquidity providers, trading platforms, payment providers, affiliates, prop firms, and crypto/digital asset providers.
Commercially minded with experience working closely with Sales, Marketing, Partnerships, and Product teams.
Ability to translate market insight into clear strategic direction and practical growth plans.
Strong communication and stakeholder management skills, with the ability to influence cross-functional teams.
Familiarity with data-led decision-making, performance tracking, and revenue growth strategies.
Personal attributes:
Commercially minded with a strong focus on growth, value creation, and business impact.
Strong communication, relationship-building, and stakeholder management skills.
Confident influencing stakeholders and driving alignment across multiple functions without direct authority.
Strong sense of ownership, accountability, and execution, with a proactive and solutions-driven mindset.
Collaborative, approachable and team-oriented, with the ability to build trusted relationships across teams and partners.
Comfortable operating in fast-paced, dynamic, and evolving environments.
Open to feedback, continuous learning, innovation, and new ideas.
Strong decision-making and problem-solving capabilities, with the ability to balance long-term strategic vision with short-term execution priorities.
Demonstrates professionalism, integrity, adaptability and a strong work ethic.
Takes initiative, contributes beyond immediate responsibilities, and supports a culture of collaboration, ownership, and continuous improvement.
Able to connect market opportunities, customer value and commercial outcomes.