Own NavVis’ HubSpot instance end-to-end and its integration with Dynamics 365: lifecycle, scoring, workflows, properties, deliverability, reporting.
Architect the lead-to-revenue lifecycle across our programmatic SMB motion and our ABX Enterprise motion – and design the operational layer (target accounts, signals, alerts) that Sales actually uses every day.
Run our marketing website as a revenue surface: pages, forms, tracking, SEO/GEO health, CRO experiments.
Operate our email program: nurture, newsletters, event flows, deliverability, A/B testing.
Lead a translation and localization workflow that combines human craft with AI-assisted drafts (Claude AI, DeepL) for scale across EN, DE, and our priority international markets.
Build the Marketing analytics layer in Power BI: funnel, channel, campaign, ABX account engagement, and database health.
Be the in-house champion for AI inside Marketing. Identify, prototype, and ship Claude AI workflows that compound team productivity – measured in real time saved and real output created.
Run database governance: enrichment, deduplication, GDPR-compliant consent, suppression, retention.
Own the Martech stack: evaluation, procurement, vendor management, integrations, renewals.
Partner closely with Sales, BD, RevOps, Campaigns, PMM, Brand & Creative, BI, IT, Legal/DPO, and external agencies.

Degree in Marketing, Business, Information Systems, Engineering, or related field. Equivalent practical experience welcomed.
4+ years in Marketing Operations, Revenue Operations, or Growth Operations in B2B tech – ideally in a scale-up with both SMB and Enterprise motions.
Expert-level, hands-on HubSpot ownership, plus lived experience integrating it with a CRM (Dynamics 365 strongly preferred; Salesforce experience transferable).
Strong Power BI skills: data modeling, dashboards that leaders actually use, comfort with DAX basics.
Real fluency with Claude AI or comparable LLM tooling – not just curiosity, but shipped use cases with measurable impact.
Practical web management experience, plus a working grasp of SEO, GTM, and GA4.
Solid email marketing craft and deliverability know-how.
Comfort with GDPR and consent management in a European context.
The temperament for a scale-up: you can juggle many priorities, push back diplomatically, document like your future self depends on it, and stay calm when everything is on fire.
Fluent English. German is a strong plus.

30 days of paid time off per year
Affordable access to a vast network of fitness and wellness facilities through EGYM Wellpass subsidy
Deutschlandticket subsidy to support sustainable travel using public transport
Flexible working hours and a hybrid work setup, enabling you to plan your work around your life, and not your life around work!
Full visa and relocation support for international candidates
An attractive bike leasing model through JobRad, in line with our commitment towards sustainable mobility
A competitive compensation package that values the skills and experience you bring
Up to 4000 EUR employee referral bonus
Financial support for local language classes to help you in your journey of integrating into the culture!

Marketing Operations Manager

Key skills