You will own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up.
You will help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue.
Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority
Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences
Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
Own funnel and systems hygiene across campaign performance, routing, attribution, and conversion rates
Plan and execute field marketing including executive dinners, roundtables, event surrounds, regional programs, and conference follow-up motions

Have built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets
You take pride in your craft as an AI-native marketer
Have run ABM with real rigor: account tiers, buying groups, 1:1 and 1:few plays, sales-aligned outreach, personalized content, and account engagement metrics
Have run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance)
Are fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting
Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Senior Demand Generation Manager

Key skills