Develop and execute full-funnel demand generation campaigns targeting US consumers
Own the end-to-end panelist recruitment funnel — from awareness through conversion
Build and manage campaign calendars, budgets, and performance targets
Design and run structured A/B and multivariate tests
Build and maintain dashboards that track key recruitment metrics
Translate data into actionable insights
Serve as the day-to-day lead for external agency partners
Ensure agency output aligns with Nielsen's brand standards
Partner with creative teams to develop consumer-facing messaging
Work closely with Data Science, Research, and Panelist Experience teams

6–10 years of experience in demand generation, performance marketing, or growth marketing with a strong B2C focus
Proven track record of running high-volume consumer acquisition campaigns with measurable, data-backed results
Deep experience managing agency relationships
Highly analytical mindset with hands-on experience building performance dashboards
Strong creative instincts paired with the ability to evaluate and brief consumer-facing creative effectively
Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides)
Proficiency with marketing platforms and tools including paid social (Meta, TikTok, YouTube), programmatic, Google Ads, and CRM/marketing automation tools
Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Gemini)
Expert-level written and verbal English communication skills
Highly collaborative
Comfortable with ambiguity

comprehensive health and wellness plans
a 401(k) with a Nielsen company match
a generous paid time off policy
additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

Manager, Demand Generation – B2C

Key skills