Develops integrated growth marketing programs delivering multi-channel campaigns focused on the client journey with the objective of improving cross-sell penetration and strengthening portfolio retention within Small Business product verticals.
Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy.
Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes.
Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings.
Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages.
Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated.
Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI.

3+ years of B2B or C2B marketing experience; financial services experience a plus
Proactive, results-oriented mindset with strong prioritization skills
Ability to manage multiple projects simultaneously in a fast-paced environment
Confident leading meetings and/or engaging with stakeholders
Experience working in large, matrixed organizations with cross-functional partners
Strong PowerPoint and visual storytelling skills

Senior Marketing Specialist

Key skills