Own Heidi's MEA events end-to-end — from intimate clinical dinners to major regional conferences — so clinicians and healthcare leaders across the Middle East and Africa can engage with Heidi directly.
Deliver sponsorship programmes that turn regional conferences into high-quality lead engines, from booking through to lead capture and follow-up.
Devise and run brand campaigns that build local awareness, targeted by market, geography, or clinical specialty across a diverse and fast-moving region.
Partner with MEA integration and channel partners to activate their Heidi customer base through launches, webinars, and campaigns tailored to local context.
Produce compelling sales content — brochures, decks, flyers, digital assets — that equip the team to win enterprise deals across varied healthcare systems and buyer environments.
Manage MEA-specific website and marketing assets, including localised compliance information, regulatory context, and thought leadership relevant to the region.
Build and maintain a rich pipeline of customer stories, written and video, that showcase Heidi's impact across the diverse healthcare settings of the Middle East and Africa.
Support enterprise account outreach with targeted marketing initiatives suited to the complexity and scale of MEA healthcare organisations.
Drive rigour in lead capture and lead ageing processes across the MEA GTM team.

Proven marketing experience in a regional or field role, ideally with exposure to the Middle East, Africa, or similarly complex multi-market environments.
Hands-on experience running events and conferences across diverse geographies — comfortable navigating the logistics and cultural nuances that come with the region.
Exposure to marketing and sales tech (CRM, email platforms, design tools).
Creativity in campaign design and execution — able to help Heidi punch above its weight in markets where brand awareness is still being built.
Excellent content creation skills with a strong eye for design and instinct for compelling narratives that resonate across varied healthcare audiences.
Detail orientation with flawless follow-through — particularly important when coordinating activity across multiple markets and time zones.
Energy and appetite for a high-intensity, in-person environment — this role is on the ground in the region, with clinicians and at conferences, not behind a desk.

Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
Fertility support. £7,000 one-off payment, eligibility applies.
Learning & development. £700 per year for courses, books, memberships, conferences and more.
Home office budget. £500 one-off to set up a workspace you actually want to work in.
Recharge days after major milestones and busy periods so you can reset and come back strong.
Work from anywhere for up to 4 weeks per year, wherever the world takes you.
Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.
Flexibility that works. A hybrid environment, with 3 days in the office.

Regional Marketing Specialist

Key skills