Digital Marketing Specialist

Role Overview

• Develop and execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels
• Lead the development and maintenance of WSI's brand voice, ensuring a professional and industry leading presence
• Manage daily digital marketing operations across global markets, optimising campaigns to drive conversions and lead generation
• Build and enhance WSI's digital brand through engaging and industry specific content
• Plan and deliver structured content calendars across all platforms, aligning business priorities
• Analyse campaign performance using data and analytics tools, providing insights and recommendations for improvement
• Own and deliver a comprehensive LinkedIn strategy including; Creating and managing structured posting schedules
• Managing executive LinkedIn profiles to build personal brands and industry visibility
• Coordinating Sales team LinkedIn activity
• Develop and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company website.
• Represent the marketing function at events and conferences, actively engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offerings.
• Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact.
• Bring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of working.
• Design and produce high quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring consistent and premium brand identity.

Requirements

• Hands on experience in implementing, managing and optimising key digital marketing channels (e.g. social media, email, website, SEO)
• Proficiency in presentation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva or equivalent
• Experience with CMS and website editing (e.g. Wordpress or equivalent)
• Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar)
• Experience managing social media strategy, particularly LinkedIn
• Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms
• University degree in Marketing, Business, Communications or a related field
• Experience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment
• Hands on experience with CRM and marketing platforms

Tech Stack

• WordPress

Benefits

• Excellent Benefits for Full-Time Employees