Define Indonesia-specific product strategy and segmentation for each channel.
Manage the product lifecycle end-to-end: ideation, planning, launch, growth, maturity, and retirement.
Conduct Voice of Customer (VOC), market visits, and surveys to understand consumer pain points and needs.
Define and execute GTM strategies including positioning, messaging, pricing, and channel readiness.
Act as the main link between Indonesia market and internal functions.

Bachelor’s degree in Marketing, Business, or Engineering; MBA is a plus.
5+ years in product marketing or management within building materials, FMCG, or smart/digital solutions.
Experience with both traditional (mechanical) and smart (IoT) products preferred.
Familiarity with Indonesian market structure (GT, MT, e-commerce, project-based selling).
Fluent in Bahasa Indonesia and English (oral & written).

Product Marketing Specialist

Key skills