Senior Digital Marketing Specialist

Role Overview

• Run the digital engine behind one of Europe's leading deep-tech companies
• Turn high-quality technical and strategic content into measurable reach, engagement, and pipeline impact
• Own key digital channels, launch campaigns, optimize performance, and help shape how IQM shows up across the market
• Work closely with content marketing, product marketing, events, PR, sales, and business leaders across a global organization
• Build a consistent digital rhythm, improve campaign performance, and create measurable impact across our marketing funnel

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field — or equivalent practical experience in a B2B technology environment
• Extensive hands-on experience in digital marketing, growth marketing, or marketing operations, with deep expertise in organic and paid social media, especially LinkedIn content, audience engagement, and performance optimization
• Strong experience with email marketing, newsletter growth, lifecycle marketing, marketing automation, webinars, and CRM-driven lead management
• A data-driven mindset with solid experience in analytics, campaign performance optimization, and modern marketing measurement and attribution practices
• Strong organizational skills and the ability to manage multiple priorities independently in a fast-moving, international scale-up environment, with a collaborative and proactive approach to cross-functional work
• Confident using AI tools (such as ChatGPT, Claude, or Perplexity) for research, content creation, analysis, and reporting, with an interest in emerging search and discovery trends including AI-powered and answer engine experiences
• A bias for action — able to launch, learn, and iterate quickly with excellent written and verbal communication skills in English
• Considered as an advantage: Experience building employee advocacy, thought leadership, or creator-led distribution programs
• Hands-on experience with ABM, intent data platforms, or similar demand generation tools
• Familiarity with demand generation tools such as intent data platforms or ABM.

Benefits

• Hybrid setups
• Flexible hours