About this role

Drive revenue growth by coordinating marketing, product, and sales teams
Develop and maintain strategic relationships with industry associations and key partners
Lead the end-to-end execution of GTM initiatives and marketing programs
Oversee the development and execution of launch content and customer-facing programs
Partner with Client Success to develop training initiatives and enhance product adoption
Lead, mentor, and develop team members to ensure high-performance execution across GTM initiatives

Bachelor’s degree in Marketing, Communications, Business, or a related field
7+ years in content development, product marketing, sales enablement, digital engagement optimization, or partner marketing, preferably in a B2B SaaS or construction technology environment
Strong project management skills
Experience managing partnerships, associations, or strategic alliances
Data-driven mindset with the ability to analyze customer engagement trends
Deep experience with CRM platforms, marketing automation tools, and project management software (e.g., HubSpot, Salesforce, Monday.com)

Go-To-Market Director

Key skills