Marketing Lead – Customer & Community

Role Overview

• Build and run our customer advocacy program — references, case studies, customer-led content, video testimonials, customer speakers for our events.
• Mine Sumble's own usage data and platform metadata to build first-party industry insights — the kind of "here's what's actually happening across GTM teams right now" intelligence that no one else can publish because no one else has the data. Turn this into reports, social content, and conversation starters with customers and prospects.
• Develop a steady cadence of customer insights work: structured interviews, voice-of-customer synthesis, and feedback loops back into product, sales, and CS.
• Own the customer side of launches and announcements — line up reference customers, draft their stories, get them quoted and on stage.
• Build the systems (CAB, reference database, advocate tiering) that let this scale without scaling headcount.
• Own our event strategy end-to-end across three modes: hosted events (our own webinars, dinners, meetups), self-hosted physical events (user gatherings, regional events), and third-party sponsorships (trade shows, industry conferences).
• Decide what we attend, what we sponsor, what we host, and what we skip — with a clear pipeline and brand thesis behind each call.
• Run the full operational layer: budget, vendor management, speaker coordination, run-of-show, lead capture, post-event follow-up with Sales.
• Build a forward-looking 6-12 month calendar that other teams can plan around, and hold the line on it.
• Travel with our customers and to our events — this is a road role, not a desk role.
• Own Sumble's social presence across all channels, with LinkedIn as the primary surface.
• Maintain a consistent posting cadence — not "whenever we have something to say," but a real editorial calendar that compounds.
• Drive thought leader engagements on two fronts: activate our own internal voices (founders, execs, customer-facing team) with ghost-writing, prompts, and frameworks they can run with; and engage Sumble authentically with the external thought leaders our buyers already follow — through guest appearances, podcast spots, joint content, and surfacing Sumble in the conversations that matter.
• Treat social as a system: content pillars, distribution loops, measurement, iteration.

Requirements

• 5+ years of B2B marketing experience, ideally in GTM tech — sales tech, data infrastructure, RevOps platforms, or adjacent categories where you've marketed to GTM buyers (CROs, RevOps, sales leaders, marketing ops). You know the personas and you know what they actually read, attend, and ignore.
• Depth in customer marketing and community/events — you've owned at least one of these functions end-to-end and can credibly extend into the other. We're not looking for a generalist who has touched everything once.
• A Super IC operating style — you've built something from scratch before, you prioritize ruthlessly, you make decisions without waiting for permission, and you've previously chosen IC depth over a management track (or want to).
• Demonstrated AI fluency in real production workflows. Not "I've used ChatGPT" — concrete examples of work you've shipped faster, better, or differently because of your AI stack. We'll ask you to walk us through it.
• Publicly comfortable. You'll be on stage at meetups, on webinars, on camera, and in the LinkedIn comments. You don't have to love the spotlight, but you can't avoid it in this role.
• Strong writing. Customer stories, social posts, event scripts, executive ghost-writing — the throughline of this role is written voice.
• Organized to a fault. You're running a calendar, a budget, multiple stakeholders, and recurring programs simultaneously. People who've worked with you describe you as a force of organization.
• Fluent in the standard B2B stack (HubSpot or Marketo, Salesforce, modern social tools, basic analytics) and comfortable picking up new tools as you go.
• San Francisco preferred — remote in US time zones is workable, but you should expect frequent travel to customers and events, and regular time in SF with the team.

Benefits

• Top tier medical, dental, and vision insurance (US)
• 401(k) (US)
• 4 weeks PTO
• Equity in a high-growth, Series A company
• Generous AI token usage policy