Senior Manager, Product Marketing, Enterprise

SimplePractice is a company dedicated to improving access to quality care for health and wellness clinicians. They are seeking a Senior Manager, Product Marketing to lead strategic commercialization efforts for SimpleConnect, focusing on product marketing strategies that drive business growth and enhance clinician independence.

Responsibilities:

• Own Enterprise Go-To-Market Strategy
• Develop and lead a holistic, audience-centric product marketing strategy for Enterprise, in collaboration with the GM of Enterprise, spanning acquisition, activation, adoption, retention, and expansion
• Define segment-specific positioning, messaging, and value propositions that reflect the complexity of ecosystem dynamics and efficiency
• Serve as the internal expert and advocate for the Enterprise audiences, grounding strategy in customer insight, data, and market understanding
• Drive Product Launches & Commercialization
• Drive conviction behind new products and services for SimpleConnect in partnership with cross-functional teams, most notably Product. Use insights and product data to inform and influence roadmap decisions
• Lead go-to-market strategy and execution for SimpleConnect products, integrations, and initiatives
• Translate product integrations and capabilities into clear, compelling stories for both the healthcare industry and clinicians that drive education, adoption, and value realization
• Accountable for setting KPIs and driving business outcomes for major product launches
• Own Core Sales & Marketing Narrative and Collateral
• Own the development of enterprise sales and marketing collateral, including executive presentations, core decks, and foundational assets
• Translate positioning and messaging into clear, compelling narratives tailored to payer, employer, and health plan audiences
• Establish a consistent voice and story across all enterprise-facing materials
• Partner with Enterprise Marketing and Creative to ensure assets are effectively adapted and deployed across channels and programs
• Drive Adoption & Retention
• Design lifecycle strategy and messaging frameworks in partnership with Lifecycle Marketing that support ongoing education and engagement with clinicians beyond initial conversion
• Create messaging and programs across email, in-product, content, community, and paid channels that are aligned to group practice needs and maturity stages
• Use customer insights and performance data to iterate on messaging, programs, and GTM approaches
• Act As Internal Enterprise Advocate
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research to drive conviction in and optimization of initiatives
• Champion data-backed decision-making, using varied sources of data to make strategic recommendations to the organization, focused on reaching business goals
• Influence efficient execution across teams, acting as the ‘connective tissue’ that links our product innovation with marketing teams
• Build strong relationships with internal cross-functional partners including Product, Market Research, Finance, Analytics, Channel and Performance Marketing, as well as outside agencies and partners

Requirements:

• BA/BS required, MBA preferred
• 6-10 years of B2B enterprise product marketing and/or go to market experience with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers (required)
• Self-starter who sees ambiguity as an opportunity and problem solver who is excited for the challenge and willing to roll up their sleeves to overcome obstacles in creative ways
• Refined ability to develop clear and compelling value propositions, messaging, merchandising and pricing strategies for new products and services
• Excellent verbal, written, visual and interpersonal communication skills. Able to distill and communicate complex concepts into a narrative for both the industry and customers
• Analytical and data-forward thinker, with clear experience of using varied and sometimes imperfect data sources to size opportunities, create robust business cases, influence in-year revenue targets, and make recommendations for business growth
• Experience leading without influence and forming strong interpersonal relationships with cross-functional teams across Product, Market Research, Marketing, Design, Analytics and Finance to meet learning and business objectives
• Proven ability to independently build and execute multiple projects simultaneously to deliver results
• Ability to ‘manage up' to direct manager and leadership, clearly communicating project progress and blockers when help is needed