Develop and implement product marketing strategies, including positioning and messaging for our national and international markets, and design the associated marketing activities.
Create target-audience-specific content for product marketing in coordination with all relevant stakeholders.
Plan and execute product launches for new products and features.
Conduct customer and market analyses to identify personas and market trends.
Perform competitive analyses and build a clear understanding of market positioning.
Support all sales channels through sales enablement, including training and the provision of sales tools.
Develop go-to-market strategies in collaboration with product management, marketing and sales, including audience-, product
and media-specific support for campaign execution and overarching communications with a focus on lead nurturing.
Support product management in developing long-term product strategies for Legal Tech SaaS solutions.
Maintain close relationships with key analysts and ensure visibility in relevant reports.
Together with your product manager, act as the primary thought leader for the products you oversee, deliver presentations, give media interviews and produce content.

Minimum 3–5 years of professional experience in an international environment in product marketing or product management, preferably in the software SaaS industry and/or Legal Tech.
A degree or vocational training with a focus on marketing, product management, business informatics or a comparable field is an advantage.
Proven track record in developing product-related go-to-market strategies and executing marketing activities in the B2B space.
Strong customer and service orientation.
Outstanding organizational skills, pragmatism and strong conceptual abilities.
Forward-looking, assertive, cooperative and independent working style.
Excellent communication skills, creativity, team orientation and flexibility.
Experience using AI solutions such as ChatGPT, Claude and others in product marketing (e.g., for optimized content creation, conceptualization and visualization).
Fluent German and English skills, written and spoken.

Product Marketing Manager – SaaS & On-Premises Solutions

Key skills