Develop and execute marketing initiatives to drive adoption of and promote Natera’s genetic tests.
Collaborate with other marketing team members as well as Medical Affairs and Sales team members.
Identify appropriate channels to deploy marketing messaging in the region.
Customize content from existing marketing campaigns, programs, and materials as appropriate for the region.
Aid Medical Affairs in content development and speaker selection for regional HCP programs and congresses.
Manage logistical support for local speaker programs, regional conferences, and other regional HCP programs.
Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region.
Track ROI for regional marketing programs and campaigns.
Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape.

B.A. or B.S. degree required. Advanced degree preferred.
Minimum of 3 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience.
Experience in life sciences, health technology, or diagnostics preferred.

Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
Free testing for employees and their immediate families in addition to fertility care benefits.
Pregnancy and baby bonding leave.
401k benefits.
Commuter benefits.
Generous employee referral program.

Senior Area Marketing Manager, Women’s Health

Key skills