Own day-to-day management of paid programs across Google Ads, Meta (Facebook/Instagram), and LinkedIn Campaign Manager — including campaign setup, audience targeting, budget pacing, and creative rotation
Monitor and optimize campaigns weekly to improve CAC, CPL, and ROAS; surface performance trends and recommendations to the Director of Marketing
Report on funnel metrics weekly and monthly: impressions, clicks, CPL, MQL volume, and lead-to-SQL conversion
Stay current on paid media best practices, platform updates, and competitive benchmarks to keep Applause's programs sharp
Lead end-to-end planning and execution of smaller events (small tradeshows, etc.) with full ownership of logistics, timelines, and deliverables; support the Events Marketing Manager on tier-1 and tier-2 events.
Coordinate pre-event promotional campaigns (emails, social posts, paid boosts) and maintain the events calendar, prep documents, and post-event recap templates in Asana and Google Drive
Partner with Sales and Partnerships to define post-event lead follow-up workflows and ensure CRM attribution is accurate in HubSpot
Track event ROI metrics, including leads captured, meetings booked, pipeline generated, and cost-per-lead by event

2–3+ years of marketing experience at a B2B SaaS or tech company
Hands-on experience managing paid media campaigns on at least two of the following: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Familiarity with HubSpot CRM; comfortable with Asana or similar project management platforms
Exceptional organizational skills with the ability to manage multiple campaigns and event deadlines simultaneously, with strong attention to detail
Ownership mindset — takes accountability for outcomes, not just tasks; thrives in a remote setup and works effectively cross-functionally with Sales, Partnerships, and creative teammates
Effective in a remote setup with a stable 50+ Mbps internet connection
Can work an 8-hour shift between the hours of 9:00 am
6:00 pm MST

Demand Generation, Events Marketing Coordinator

Key skills