Lead the development and execution of brand strategy (branding, positioning, and differentiation)
Define growth priorities by channel, category, and SKU
Drive pricing, portfolio, and competitive strategy decisions
Monitor sell-in and sell-out performance, market share, and profitability
Identify short-, medium-, and long-term growth levers
Lead the innovation pipeline with a strategic category perspective
Define portfolio architecture (hero, core, expansion, discontinuation)
Ensure financial viability and alignment with brand positioning
Collaborate with R&D, regulatory, and procurement and supply teams to accelerate launches
Work with the commercial/sales team to define channel strategies
Evaluate and optimize trade investments and commercial budgets
Ensure consistency between brand strategy and execution
Build the go-to-market (GTM) plans for innovations
Monitor and analyze the brand P&L, identifying performance detractors and opportunities
Make data-driven decisions to improve margin and business results
Manage the marketing budget with a focus on efficiency and ROI
Ensure delivery of key brand projects on time and with high quality
Structure and evolve internal marketing and innovation processes
Lead decision forums (gates, war rooms, cross-functional alignments)
Develop and manage analysts, ensuring high performance
Prioritize requests based on business impact
Build a results
and execution-oriented team

Bachelor's degree in Marketing, Communications, Business Administration, or related field
Postgraduate specialization in the area of expertise
Experience in the dietary supplements industry
Experience with brands that have a strong digital presence, particularly in digital media and affiliate marketing

Marketing Coordinator

Key skills