Strategic Lead – Creative, Growth

Role Overview

• Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts.
• Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist
• one who connects creative to offer, distribution, performance, and the wider growth ecosystem.
• Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change.
• Coach intentionally
• reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice.
• Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying.
• Build the bridge between Creative Strategy and our Growth Strategy team
• work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa.
• Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy.
• Cross-department audit authority on priority accounts
• when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy.
• Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team.
• Work closely with the Creative Leads to map out the training plan for the department
• which sessions, when, who delivers.
• Personally lead every session focused on growth strategy, performance, media buying, offer, distribution, and constraint-based thinking.
• Translate insight from our data warehouse and from the Growth Strategy team into team-wide upskilling.
• Tap into our data warehouse to produce regular macro creative reports.
• Surface trends, insights, and tactical plays that compound across accounts
• what's working at scale, what's emerging, what's broken.
• Work closely with the Head of Creative Strategy to design the systems that ensure Growth Strategy and Creative Strategy functions operate as one.

Requirements

• 5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social
• ideally with exposure to all of them.
• Deep performance fluency
• you understand testing structures, scaling logic, attribution, funnels, CRO. You can audit a Meta ad account in 30 minutes and tell us the biggest constraint, and how to fix it.
• Strong understanding of creative strategy in a growth ecosystem
• you don't need to be the best creative strategist in the room, but you need to understand how creative ladders into the wider commercial system.
• Coaching mindset
• you've trained or managed strategists or junior team members and got real energy from doing it.
• Constraint-based thinking
• you can reverse-engineer a performance bottleneck to its root cause and identify what changes upstream will drive meaningful results downstream.
• Continuous research + data mindset
• constantly scanning what's working in the market, daily not quarterly. Comfortable spending hours in data if it surfaces the next insight.
• Outcome Obsessed
• every task, framework, and training tied to a measurable outcome.
• Kind Candour
• confident in giving direct, honest feedback regularly in a way that empowers.
• Extreme Ownership
• you demonstrate strong accountability in everything you do.
• AI-literate and tech-enabled
• you understand the trajectory of AI in creative and paid social, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption.
• DTC / e-commerce business model literacy at 7-9 figure scale.

Benefits

• Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
• Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
• Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
• Access private health and life insurance, providing additional peace of mind and support for you and your family.
• Participate in our company pension scheme to help you plan and save for the future.
• Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.