Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends.
Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone.
Build asset class/strategy propositions, positioning Waystone’s overall/cross-service product suite.
Build and maintain a toolkit of product marketing assets.
Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.
Create and execute a promotional strategy to build brand awareness and generate new leads.
Develop high-quality thought leadership, insights, and editorial content to build credibility and influence decision-makers.

Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.
Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand.
Strong experience in sales enablement and close collaboration with commercial teams.
Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.
Experience in building demand generation campaigns and measuring their impact on pipeline.
Commercially minded, strategic thinker with hands-on execution skills.
Bachelor’s degree in marketing, business or a related field.

Product Marketing Director

Key skills