8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.
Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.
Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.
Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.
Exceptional creative judgment and taste — you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.
Strong analytical chops — you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions.
Proven people leadership — hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them.
AI-native operator — you use AI aggressively to 10x output.
Comfort in ambiguity — you can bring structure to chaos and operate in a fast-paced, global, remote-first environment.
Fluent in English. Mandarin as a huge bonus. You'll work daily across global and diverse leaders and teams.

Head of Global Product Marketing

Key skills