direct and oversee the Marketing department
design, implement, and monitor effective marketing strategies that align with business goals
develop analytical methods to assess the performance of marketing initiatives
use market research and customer insights to understand company, product, and competitor positioning
develop unique company and brand positioning in the market
develop strategic marketing plan for the company
track and document market and competitor developments
evolve annual marketing plan based on key corporate and product goals
collaborate closely with other teams including sales, product, and operations
prepare regular reports and presentations on marketing metrics
conduct market analysis to identify challenges and opportunities for growth
provide primary oversight of corporate website
develop collateral that equips sales teams with necessary content and tools

Bachelor's degree required; MBA preferred
BPO experience required
Minimum of 12 years’ experience in media or analytics marketing experience
Minimum 10 years’ experience executing multi-channel marketing strategies and plans
Strong background with digital marketing
Knowledge, experience, and ability to set direction across multiple digital platforms and channels (web, search engine marketing, digital display, targeted display, retargeting, OOT, organic and paid social, geofencing etc.)
Strong proficiency in all aspects of Google Analytics and Google Ads
Previous B2B and B2C SaaS experience
Significant experience with CRM and marketing automation systems to measure ROI and set strategy
Experience with reporting and statistical platforms to create integrated visualizations of data sets to provide insights and recommendations.
Experience working with and managing team sizes of 2-5 people
Ability to work in a multicultural team with the flexibility to work across various time zones.

Head of Marketing

Key skills