Own and manage the daily operations of the Kitsch Shopify store, including site updates, product launches, and on-site merchandising.
Oversee both front-end experience and back-end operations to ensure a seamless, high-performing storefront at all times.
Partner with developers and agencies to manage site integrations, technical updates, and platform enhancements.
Ensure flawless on-site execution of all promotional campaigns, launches, and seasonal moments.
Lead the CRO roadmap with a focus on improving conversion rate, AOV, and checkout funnel efficiency.
Design, execute, and analyze A/B tests across key site pages to continuously improve the customer journey.
Identify and address UX/UI friction points that impact site performance and purchase behavior.
Own the promotional and campaign calendar, ensuring every initiative is executed with precision and aligned to revenue goals.
Collaborate with Marketing, Creative, and Development teams to align eCommerce strategy with broader business goals.
Act as the central point of contact for all site-related requests across departments, triaging and prioritizing effectively.
Lead and mentor the eCommerce team, setting clear expectations, priorities, and performance standards.

7+ years of eCommerce experience with at least 2 years in a director or senior leadership role
DTC or consumer brand experience strongly preferred
Expert-level proficiency in Shopify, both front-end and back-end operations
Strong background in CRO, A/B testing, UX/UI principles, and checkout optimization
Proficient in Google Analytics, Shopify Analytics, and Microsoft Clarity
Proven track record of driving measurable improvements in conversion rate, AOV, and site revenue
Experience managing developer or agency relationships for site updates and technical integrations
Excellent communication and project management skills
Highly organized and detail-oriented with the ability to manage multiple priorities in a fast-moving environment
Comfortable working autonomously across remote and offshore team structures.

Director of eCommerce

Key skills