About this role

Define and lead the North America performance marketing strategy across: Paid Search (Google Ads, Microsoft Ads)
Paid Social (LinkedIn, Meta)
Demand Generation (YouTube, Display, Programmatic)
Manage and optimize multi-million-dollar media budgets
Own performance metrics tied to business outcomes: Pipeline generation, Cost per opportunity, Conversion rates across funnel stages.
Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion
Lead the development and execution of account-based marketing (ABM) programs
Unify paid media execution and regional campaign strategy into a single operating model
Ensure best practices across audience targeting, creative and messaging, landing page performance
Translate performance data into actionable insights and strategic recommendations

6+ years of experience in performance marketing, digital demand generation, or growth marketing
Strong expertise in paid media (Google Ads, LinkedIn, Meta)
Experience managing multi-channel campaigns and significant media budgets
Proven ability to drive pipeline and revenue impact, not just leads
Experience with ABM strategies and intent-based marketing
Familiarity with marketing and CRM platforms (HubSpot, Salesforce, GA4)
Experience working in B2B or enterprise environments
Strong leadership and stakeholder management skills

Senior Manager, Performance Marketing

Key skills