Affiliate & Influencer Account Manager

Role Overview

• Manage and grow the affiliate program by identifying opportunities for performance improvement, working towards defined targets, and managing budgets to ensure optimal ROI.
• Source, recruit, and engage new affiliates, ranging from emerging partners to top-performing industry affiliates.
• Collaborate with affiliates to design and execute marketing campaigns that drive traffic, conversions, and revenue.
• Maintain regular communication with affiliates, providing guidance, support, and issue resolution.
• Negotiate agreements, commission structures, and exclusive promotions to strengthen partnerships.
• Ensure all affiliate activities comply with company policies and relevant industry standards.
• Identify and manage partnerships with influencers, streamers, and content creators across platforms such as Twitch, YouTube, Kick, Instagram, and others.
• Oversee campaign planning, content coordination, timelines, and deliverables.
• Provide clear feedback and guidance to influencers to optimise engagement and campaign performance.
• Track and report campaign KPIs, including reach, engagement, conversions, and ROI.
• Monitor affiliate and influencer performance metrics, including traffic, conversions, player value, and revenue.
• Generate insights and actionable recommendations to improve program effectiveness.
• Present regular reports to management, highlighting key findings and optimisation opportunities.
• Work closely with marketing, product, content, and analytics teams to align campaigns with broader business objectives.

Requirements

• Minimum of 2 years’ experience managing affiliate programs within the iGaming or online gambling industry.
• Proven experience in affiliate, influencer, or streamer campaign management.
• Strong understanding of affiliate models such as CPA, CPL, Rev-Share, and Hybrid structures.
• Excellent negotiation, relationship management, and communication skills.
• Analytical mindset with the ability to interpret data and optimise campaign performance.
• Experience using affiliate tracking and analytics tools such as Binom, Voluum, Income Access, NetRefer, Semrush, DeepCI, and similar platforms.
• Ability to manage multiple campaigns and relationships simultaneously.
• Fluency in English, both written and verbal; additional languages will be considered an asset.
• Highly proactive, organised, and results-oriented.