Pipeline ownership: You are accountable for the marketing-generated pipeline (not just leads) and optimize the customer journey from first touchpoint to demo.
Build the engine: You design and execute multi-channel campaigns (paid, organic, outbound support) and translate our positioning into scalable campaign frameworks.
Funnel optimization: You identify and close gaps in the funnel — from content to interest, interest to conversion, and conversion to demo.
Messaging & assets: You create and optimize landing pages, messaging, and conversion assets to continuously improve demo quality.
Performance transparency: You define and monitor core metrics such as pipeline contribution, cost per opportunity, and conversion rates across the entire funnel.
Strategic execution: You translate our vision of a “AI-driven commercial operating system” into compelling offers and hooks.

Experience: You have 5+ years of experience in B2B SaaS demand generation and have successfully built or scaled a pipeline engine.
Analytical mindset: You think in funnels, not isolated campaigns, and focus on revenue impact rather than vanity metrics.
Hands-on mentality: You are comfortable moving between strategic planning and hands-on execution.
Market understanding: You have experience with ICP-driven marketing (SMB / mid-market) and understand complex sales cycles.
Language skills: You communicate confidently in German and English.

Flexibility: Enjoy flexible working hours and the option to work from home for an optimal work-life balance.
Work equipment: Choose between a MacBook or ThinkPad — also available for private use.
Onyo home office: We provide a complete setup for productive work at home.
Hansefit: We cover half of your membership costs for fitness and wellbeing.
Team spirit: Enjoy regular company events and become part of a real community.
Growth: You’ll have the chance to actively participate in our international growth and make a real impact.

Senior Demand Generation Manager

Key skills