Senior Director, Marketing

Role Overview

• Oversee and manage a team of marketing strategists responsible for: Overseeing marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
• Supporting new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
• Actively monitoring the marketing and sales pipeline dashboards and metrics.
• Managing creative development and execution for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage planned events and identify new potential events.
• Collaborating with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
• Serving as a cross functional partner to sales, solutions, and client success teams to align marketing strategy, campaign execution, and enablement in support of pipeline and revenue goals.
• Manage interactions with strategic partners on the delivery of marketing programs.
• Produce high quality scalable content, including presentations, FAQs, videos, data sheets, webinars, talk tracks and playbooks for use by the sales organization and partners.
• Take a data-driven approach to campaign strategy focusing investment on the most impactful outcomes and specific KPIs.
• Own the marketing functions of a go-to market launch plan including production of sales and marketing assets, working cross-functionally across departments on launch readiness, as well as the delivery of marketing programs inclusive of webinars, email campaigns, in app messaging, and other channels.
• Perform other job duties as assigned.

Requirements

• Bachelor’s degree or equivalent work experience
• At least 10-12 years’ relevant work experience
• At least 5-6 years’ relevant management work experience
• Ability to travel up to 20% based on business needs
• Willing to work additional hours or irregular hours as needed
• Must work in accordance with applicable security policies and procedures to safeguard company and client information
• Must be able to sit and view a computer screen for extended periods of time

Benefits

• Excellent medical with Rx, dental, and vision benefits
• Mental Health support through EAP
• Generous paid time off, plus 13 paid holidays
• 100% vested 401(K) retirement plans
• Educational assistance up to $2500 per year