Director of Content Marketing

Gainsight is an AI-powered retention engine behind the world’s most customer-centric companies. They are seeking a Director of Content Marketing to lead the company's editorial vision and connect content strategy directly to pipeline impact, while collaborating with various marketing teams to enhance customer engagement and drive revenue.

Responsibilities:

• Own and drive Gainsight’s end-to-end content marketing strategy, aligning editorial vision with business and revenue goals
• Build thought leadership content that strengthens Gainsight’s authority within the customer success and AI communities
• Partner closely with Growth Marketing, Customer Marketing, and Product Marketing teams to create content that supports pipeline generation and customer engagement
• Lead the development and execution of high-impact content programs across multiple formats and channels
• Establish and maintain a distinct brand voice that earns audience trust and differentiates Gainsight in the market
• Manage and mentor a small in-house content team while leveraging external contractors to scale content production effectively
• Measure and optimize content performance, ensuring initiatives drive measurable business impact across the buyer and customer journey
• Collaborate with senior marketing leadership to integrate content strategy into broader company and go-to-market initiatives
• Balance strategic leadership responsibilities with hands-on execution to deliver high-quality content support across the organization

Requirements:

• 8 to 12 years of content marketing experience, with meaningful time in B2B SaaS or enterprise tech. You understand how software buyers think and what earns their trust
• Proven track record building content strategy from the ground up, not just inheriting and optimizing. You have defined the editorial vision, not just executed someone else's
• Demonstrated ability to connect content to business outcomes. You think in pipeline and retention, not just pageviews and downloads
• A strong writer and editor with deep AP style fluency and the ability to produce and direct content across a wide range of formats and voices
• A systems builder. You think in programs, workflows, and playbooks. You leave infrastructure behind you
• Fluency with AI content tools and a clear point of view on how to use them to scale output without diluting quality
• Experience managing a team and directing contractor support toward shared outcomes
• Strong cross-functional instincts and the ability to build trusted partnerships across Growth Marketing, Customer Marketing, Product Marketing, Communications, and Sales
• High agency and low ego. You are as comfortable writing a great piece of content yourself as you are directing others to
• Experience in the customer success, post-sales, or retention category. You know the space and the people in it
• Background in journalism or long-form writing that sharpened your editorial instincts
• An existing network in B2B tech media or the creator and newsletter ecosystem
• Experience building thought leadership programs that have earned meaningful press coverage or industry recognition
• Familiarity with Gainsight's product suite or the broader CS platform landscape