Design and own the end-to-end direct mail acquisition strategy
Manage data append partnerships and partner with Data Science to develop propensity models
Own creative strategy including form factors, messaging, personalization
Manage print vendors, negotiating pricing to hit CPP targets
Define send volumes and cadence based on marginal profitability analysis
Drive executive communications by presenting program performance
Function as the expert in direct mail and stay current on industry trends

7+ years of direct response marketing experience with 5+ years specifically in direct mail
Deep expertise leading in-house direct mail programs with sophisticated data strategy
Strong command of direct mail economics (e.g. CPP targets, print & postage cost structures)
Track record of owning creative strategy with rigorous testing & documented learning agendas
Proven ability to operate as a senior IC
Executive presence and communication skills to influence senior leaders
Fintech or Insurtech industry background strongly preferred
Advanced Excel and ability to work effectively with AI tools (Hex, Claude, Gemini)
Excited by the chance to build a program from scratch in a fast-paced startup environment

Direct Mail Acquisition Marketing Director

Key skills