Lead end-to-end go-to-market strategy and execution across Canva's enterprise verticals — Higher Education, Real Estate, and Government — including segment-specific positioning, sales plays, pitch narratives, and launch support
Build a deep understanding of each vertical's customer profile, ICP, pain points, and buying behaviour, and craft compelling narratives designed to move deals forward
Work directly with our Sales Enablement team, equip field teams with the tools, resources, and training needed to sell effectively into vertical segments
Partner with product and sales teams to support key vertical launches
Own the Win/Loss program for your segments, surfacing buyer insights that inform positioning, sales strategy, and product investment decisions
Develop clear, compelling, and differentiated messaging for vertical solutions that aligns with Canva's enterprise value proposition
Partner with cross-functional teams including Customer Marketing, Enablement, and Demand Gen to deliver impactful campaigns and proof points that drive awareness, pipeline, and adoption in target verticals
Navigate complex, multi-stakeholder environments

5+ years of product marketing or solutions marketing experience — prior direct experience is required for this senior role
Demonstrated success developing and executing GTM strategies for B2B SaaS products, ideally across multiple customer segments or verticals
Deep experience with large, complex enterprise deals and an understanding of how to build GTM motions that support long sales cycles and high-value contracts
Familiarity with regulated or compliance-sensitive industries (education, government, or similar) is a strong plus
Exceptional communication skills, with the ability to translate technical features into compelling benefits for a wide audience
Strong ability to build strong cross-functional relationships with stakeholders across sales, product, marketing, and legal
Strong analytical ability — comfortable working with Win/Loss data, buyer research, and market intelligence to inform strategy
Ability to juggle multiple projects at once with strong prioritisation skills
Growth mindset — comfortable with ambiguity, eager to learn, and able to forge their own path in a fast-moving environment
Genuine love of creating customer value and solving hard problems

Equity packages
we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Senior B2B Product Marketing Manager

Key skills