Defines and operationalizes content strategy for Sales Enablement support, ensuring alignment to established brand standards and tone of voice
Oversees the creation, customization, and lifecycle management of enablement content across platforms
Translates complex industry, product, and market updates into clear, compelling, audience-appropriate insights
Collaborates with Strategic Marketing Leads to create content for various marketing channels, including digital, print, presentations, and social media
Leads design, execution, and optimization of sales enablement content strategies that equip wholesalers with impactful tools
Translates distribution priorities, advisor needs, and business objectives into actionable collateral
Leads enablement support for events, webinars, and workshops aimed at enhancing wholesaler and advisor engagement
Serves as a Salesforce and Salesforce Marketing Cloud (SFMC) subject matter expert building campaigns in SFMC
Owns campaign architecture, audience segmentation, automation design, and performance reporting
Influences timelines, priorities, and delivery approaches to ensure enablement initiatives meet business needs
Owns measurement frameworks for enablement initiatives, analyzing performance results and recommending improvements

Post-secondary education in Marketing, Communications, or a related field
Minimum 3 years of progressive experience in marketing, sales enablement, or a related role within financial services or insurance
Proficiency in marketing/sales tools, CRM systems, sales enablement platforms, Sharepoint, and Microsoft including Co-Pilot
Strong understanding of B2B marketing and enablement models; experience supporting wholesaler–advisor relationships is a strong asset
Proven ability to lead initiatives independently, manage multiple priorities, and apply judgment in complex situations
Excellent communication skills, with the ability to influence and align diverse stakeholders
Exceptional writing and editing skills, with the talent for translating complex industry updates into clear, audience-appropriate language
Strong organizational and project leadership capabilities
Bilingual proficiency (English/French or English/Mandarin) is an asset but not required

health, dental, mental health, and vision insurance coverage
short
and long-term disability insurance
life and AD&D insurance coverage
adoption/surrogacy and wellness benefits
employee/family assistance plans
various retirement savings plans (including pension and global share ownership plan with employer matching contributions)
financial education and counseling resources
generous paid time off program in Canada including holidays, vacation, personal, and sick days
full range of statutory leaves of absence

Content Creation, Insights Specialist

Key skills