Help strengthen the connection between marketing and sales
Drive pipeline growth across strategic accounts and markets
Develop and execute the strategy for pipeline growth across markets and segments
Partner closely with sales leadership on pipeline priorities and GTM initiatives
Build scalable programs that generate demand
Drive account-based marketing initiatives for target accounts
Lead field marketing initiatives including executive events and webinars
Partner closely with the Performance Marketing team to scale demand generation efforts
Measure KPIs tied to pipeline generation and opportunity creation
Manage and support a team of marketing experts across markets

Experience working closely with sales teams in a B2B SaaS environment
Strong background in ABM, field marketing, strategic demand generation, or pipeline marketing
Experience generating and accelerating B2B SaaS pipeline
Experience running webinars, executive events, and account-focused programs
A strong understanding of multi-stakeholder buying journeys
A data-driven and commercially focused mindset
The ability to operate both strategically and hands-on
Strong collaboration and stakeholder management skills
Experience leading and developing teams

Senior Marketing Manager

Key skills