E-Commerce, Website Coordinator

Role Overview

• Manage and maintain Shopify Plus operations across three brand storefronts
• Upload and update products using bulk CSV files while following established naming and formatting conventions
• Optimize product listings, SEO titles, and meta descriptions
• Assist with website merchandising, collection structures, and overall site aesthetics
• Ensure website content, pricing, and inventory information remain accurate and up to date
• Support initiatives that improve the online customer shopping experience
• Assist with Xero reconciliations, invoice entry, and expense coding
• Perform weekly bank feed reconciliations
• Follow up on outstanding supplier invoices and credits
• Manage and support Klaviyo email campaigns and automation flows
• Maintain subscriber lists, segments, and suppression lists
• Update and improve existing email templates and automated flows
• Support email marketing initiatives across all brands
• Manage the Appstle loyalty and rewards program
• Maintain tier structures, earning rules, redemption settings, and expiration configurations
• Monitor daily loyalty activity and resolve member account issues
• Prepare monthly loyalty performance reports
• Apply Lightroom presets to product and lifestyle imagery for marketing use
• Edit fashion product images using Photoroom or similar tools, including:
• Background removal
• AI-generated backgrounds
• Color correction
• Audit website imagery for consistency in:
• Cropping
• Backgrounds
• Lighting
• Visual presentation
• Identify images requiring retouching or reshooting
• Handle e-commerce-related administration and reporting
• Process supplier orders and coordinate through wholesale ordering portals
• Manage supplier and customer communications
• Triage and maintain inbox communications
• Create and maintain SOPs within Notion
• Reduce founder dependency through documentation and autonomous ownership of recurring tasks

Requirements

• Minimum 3 years of Shopify experience (Shopify Plus strongly preferred)
• Experience managing Klaviyo campaigns and automation flows
• Working knowledge of Xero
• Experience with Australian GST and bank reconciliations preferred
• Experience with large-scale product uploads and CSV management
• Understanding of e-commerce SEO best practices
• Strong attention to detail
• Ability to work independently and manage multiple priorities
• Excellent written English communication skills
• Proactive, clear, and timely communication

Desirable Skills:

• Fashion, lifestyle, or retail e-commerce experience
• Experience using Appstle Loyalty
• Experience with Photoroom, Pixelcut, Botika, Wearview, or similar image-editing tools
• Adobe Lightroom experience, including preset application and batch exports
• Familiarity with AI-generated imagery tools
• Experience using NuOrder or similar wholesale ordering platforms
• Experience using Notion for SOP documentation and project management

Benefits

• This is a remote role that will be set up as an independent contractor engagement.
• To ensure alignment and transparency, successful candidates will be expected to:
• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)