Lead Product Manager, Content

Role Overview

• Own and drive key product metrics for trial conversion and retention: 1st renewal rate, 1st workout rating, welcome workout completion, workout-to-workout conversion, 6-week plan completion, trial-to-paid CR.
• Own the coach persona end-to-end. Define how the coach speaks, when she shows up (workout, chat, educational content, CRM, push), and what coach remembers about the user.
• Run a fast experimentation loop. Generate, prioritize, ship, and read new content hypotheses across welcome workout, weekly drops, coach chat, educational content, and CRM.
• Own user-coach chat as a first-class product surface. Define the conversation system (AI, human-in-the-loop, or hybrid), the tone of voice, and the experiments that move chat → next workout and chat → retention.
• Define the topic roadmap and 6-week block structure together with the SME Content Methodologist. You decide what we ship and in what order; the SME signs off on methodology.
• Design programs at the workout, week, and 6-week block level (welcome workout, weekly intent, regression and progression rules) in partnership with the SME and external master trainers per discipline.
• Evolve the in-product programming experience: how the user discovers a program, lands on a workout, gets feedback, and is nudged back tomorrow.
• Drive cross-feature conversion: workout → chat, workout → educational content, chat → next workout, and any new content type we ship.
• Scale topics together with the Content Producer, balancing production speed, cost-per-topic, and content quality across studio shoots and AI-generated content.
• Commit to a quarterly production cadence with the Content Producer (topics, formats, delivery dates) and adjust based on what experiments tell you.
• Analyze product data directly to find retention and engagement opportunities. Not via a PM proxy.
• Build deep intuition for women 40+ as the user and as the audience the coach is speaking to.

Requirements

• 5+ years as a product manager or product lead shipping consumer products end-to-end.
• Mobile experience in the fitness industry is strongly preferred.
• Proven track record of moving core conversion and retention metrics, with experiments you designed and shipped yourself.
• Working understanding of fitness or wellness methodology: enough to brief an SME and external trainers, push back where needed, and read methodology critically.
• Formal background (kinesiology, exercise physiology, sports science) is a plus, not a requirement.
• Experience with AI-driven or persona-driven products: AI companions, coaching, character chat, fan engagement, or comparable systems where the product feels like a relationship, not a tool.
• Deep fluency in experimentation and hypothesis-driven development: A/B testing, sample sizes, reading messy product data.
• Strong analytical skills and the ability to own product metrics directly, not via a PM proxy.
• Experience orchestrating cross-functional teams (product, design, content, production, tech, science).
• Programming or product experience with a 40+ female audience (perimenopause-aware) is a strong plus.

Benefits

• Competitive salary package commensurate with experience, plus stock options
• The equipment you need to do your job
• A premium Palta Family subscriptions (Simple, Flo, Zing etc.)
• 21 days annual leave, plus bank holidays
• Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus