Planning and executing digital and analog campaigns
Creating a wide range of marketing materials
Implementing and supporting the development of marketing strategies
Further developing and maintaining our brand presence
Creating content as well as managing and growing our social media channels and website
Supporting trade shows and events
Participating in product launches and sales/promotional activities
Analyzing market trends, target groups and competitor activities to optimize our marketing measures
Measuring and evaluating marketing activities
Collaborating with our partners and the sales team

Some professional experience in marketing, ideally in the construction or trades sector or a related industry
Good skills in Adobe Creative Cloud (e.g., Photoshop, InDesign)
A keen eye for brand presentation, design and communication
Creativity and enjoyment in developing innovative marketing ideas
Experience with social media management tools and online marketing platforms (e.g., Google Ads, Meta Business Suite)
Basic knowledge of content management systems (e.g., WordPress, TYPO3) or e-commerce systems (e.g., Shopware 5, Shopify) is desirable
Experience with a PIM (Product Information Management) system is a plus
Good German and English skills, spoken and written
Strong communication skills, team spirit and a desire to help shape and develop things

A responsible and varied role in a dynamic company
Room for creativity and own projects
Flat hierarchies and an open working atmosphere where ideas are heard
38.5-hour week, flexible working hours and the possibility to work partly remotely
A family-like working environment, including an office dog
Company pension plan and health subsidies
JobRad leasing (company bike leasing)
Competitive compensation and opportunities for further training

Marketing Specialist

Key skills