Senior Director – Games

Role Overview

• Lead the overall strategy for Goliath’s Games portfolio across key categories, including family games, kids games, party games, strategy games, adult games, licensed games, evergreen titles, and new growth segments.
• Define the role of each product within the portfolio, including target consumer, price point, retailer fit, positioning, and growth potential.
• Identify opportunities to expand, refresh, rationalize, or reposition the Games line.
• Ensure the portfolio has the right balance of new innovation, evergreen growth, licensed opportunities, and commercially proven items.
• Partner with Angela and senior leadership to align the Games strategy with broader Global Brand Marketing and company objectives.
• Lead brand marketing direction for the Games portfolio.
• Define the consumer positioning, product story, key selling points, packaging direction, and go-to-market messaging for key games and game segments.
• Ensure every game has a clear reason to exist, a strong consumer hook, and a compelling retail story.
• Partner with Creative on packaging, naming, copy, visual assets, and presentation materials.
• Ensure games are easy to understand, easy to sell, and compelling at shelf, online, and in retailer presentations.
• Partner closely with the Director of Games to manage portfolio execution, product timelines, line planning, meeting preparation, and internal communication.
• Provide strategic direction and prioritization across the Games portfolio.
• Work with the Director of Games to track product updates, packaging needs, samples, approvals, and launch milestones.
• Ensure the Director of Games has the context, direction, and support needed to execute against the broader portfolio strategy.
• Create a clear working rhythm between senior strategy, day-to-day brand management, and cross-functional execution.
• Lead the annual and seasonal line planning process for Games.
• Partner with Sales to support retailer line reviews, previews, presentations, and sell-in strategy.
• Provide category rationale, product positioning, and portfolio recommendations for key customer meetings.
• Review item performance and recommend actions to maximize sell-through and long-term brand value.
• Help determine which products should be expanded, refreshed, supported, repositioned, or discontinued.
• Monitor trends across games, entertainment, social play, family behavior, kid trends, party trends, adult games, licensed properties, and retail.
• Use consumer and category insights to inform portfolio decisions and product strategy.
• Identify white space opportunities where Goliath can win through innovation, better positioning, clearer gameplay, stronger value, or sharper consumer appeal.
• Serve as a senior brand marketing lead for Games across internal teams.
• Work closely with Product Development to ensure new games are commercially viable, consumer-relevant, and aligned with brand and retailer needs.
• Partner with Licensing to evaluate licensed game opportunities and ensure licensed products are authentic to the property and strong as games.
• Work with regional marketing teams to ensure global brand strategy can be adapted effectively across markets.

Requirements

• 8+ years of experience in brand marketing, product marketing, category management, games, toys, entertainment, licensing, consumer products, or related fields.
• Strong understanding of the games category, including consumer behavior, retail dynamics, and product positioning.
• Proven ability to manage a portfolio, build line plans, and drive commercial growth.
• Strong strategic thinking with the ability to translate consumer and category insights into actionable product and brand direction.
• Excellent presentation, communication, and cross-functional leadership skills.
• Ability to work closely with both senior leadership and hands-on executional teams.
• Strong balance of creativity, commercial judgment, and operational follow-through.

Benefits

• 401(k) with company matching
• Health, dental, and vision insurance to keep you covered
• Life insurance
• Flexible spending and health savings accounts to manage your healthcare costs
• Paid time off to recharge when you need it
• Join a fun, dynamic and creative industry—working with toys and games brings its own rewards