About this role

Own strategy, setup, optimization, and reporting for Siege clients
Build the playbook, pricing scaffolds, and reporting cadence from zero
Retarget engaged leads and run Meta/LinkedIn campaigns that feed our own sales pipeline
Join prospect calls to scope and sell paid social engagements alongside the growth team
Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard
Develop the templates, QA processes, attribution approach, and reporting standards that turn paid social into a repeatable, sellable service line

5+ years running paid social campaigns in an agency environment — ideally a mix of Reddit, LinkedIn, and Meta
Proven B2B and B2C experience, especially within SaaS, e-commerce, and fintech
Strong client-facing comfort with the ability to confidently walk a VP of Marketing through a quarterly review
Strong written communication. You'll communicate directly with clients, meaning your emails, strategies, and reports must be polished, professional, and ready for client review without needing a heavy copy edit
"Builder energy" and a genuine excitement about helping build and scale a service line from scratch rather than just executing someone else’s plan

Paid Social Lead, Reddit Emphasis

Key skills